The Difference Map

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Product Description


The Difference Map is your new one-page method for reimagining your business and reinventing your marketing.

The Difference Map works best if it’s completed in the following order:


  1. Principles
  2. Purpose
  3. People
  4. Personal
  5. Perception
  6. Product


Ask and answer as many questions as you can for each of the six sections. You’ll find more information about how to do this in the book Difference if you need it. The questions on the map will get you started, but feel free to add your own.